The Vancouver City League (VCL) is a non-profit basketball organization located in Vancouver, Washington U.S.A. Aiming to both foster and celebrate the “love of the game” for all ages, engaging those who are passionate about basketball and have a desire to give back to their community.

In 2022 I was approached by the VCL to assist in the creation of a new brand identity for their non-profit organization.

The identity needed to…